ThinkPad
Let nothing get in your way
Let nothing get in your way
PROJECT ROLE:
- Concept
- Design Direction
- Campaign Design
- Art Direction
SECTOR:
Technology
The iconic ThickPad is regarded as one of the most robust laptop range on the market, used on board the International Space Station, tested by NASA, and in use in submarines navigation. Proven in extreme environments for it's built quality.
The rebrand & campaign drives new audiences of creators makers, PC advocates looking for an alternative to the mainstream tech giant.
The rebrand & campaign drives new audiences of creators makers, PC advocates looking for an alternative to the mainstream tech giant.
