BT Business
PROJECT ROLE:
- Creative strategy
- Creative direction
- Design/Art Direction
- Brand guidelines
As part of a wider strategic shift for BT Group, their consumer offer was to be made redundant, with BT now taking back the helm of its original business roots.
The objective was to breath new life into old brand identity to reflect the companies new business purpose.
'BT Means Business'
A brand new portal with more substance and solidity,
an energised photoshoot of the business makers, and the development of a brand system with custom pictograms and icons to reflect the new business offer.
an energised photoshoot of the business makers, and the development of a brand system with custom pictograms and icons to reflect the new business offer.
