Genius Sports:
The intelligent sports era
The intelligent sports era
PROJECT ROLE:
- Concpet
- Brand Identity
- Design Direction
- Communications
SECTOR:
Technology/ Sport /Data
- Concpet
- Brand Identity
- Design Direction
- Communications
SECTOR:
Technology/ Sport /Data
Genius Sports build innovative technology and software that captures manages and distributes live data and video connecting the worlds of sport, betting and media to run their products. They work with the biggest sport brands globally to transform sports data, performance and everything in between.
Genius Sports collect, organise, optimise and analyse every moment of every game, helping teams and clubs take control of their data to enrich the experiences for media brands.
With the brand idea 'Powering the World of Sport', the new monogram logo reflects the marks of the different fields of sports and time.
The supporting brand language is informed by multiple data capture points which Genius measures throughout the game.
The supporting brand language is informed by multiple data capture points which Genius measures throughout the game.
Effect:
Following impressive year-on-year growth, Genius Sports announced plans in Q4 2020 to list on the New York Stock Exchange. The business recognised the importance of addressing key brand questions ahead of listing – bringing this
to life through a refreshed and reinvigorated identity.
to life through a refreshed and reinvigorated identity.