Avery Dennison
Material Science
Material Science
PROJECT ROLE:
- Brand Architecture
- Concept
- Design Direction
- Digital Design
SECTOR:
Technology/ B2B /Science/Materials
Avery Dennison are leaders in innovative materials.
With increasing change within the new digital/material space - the aspiration was to be known as the most innovative materials science, connected products, and manufacturing company in the world.
With increasing change within the new digital/material space - the aspiration was to be known as the most innovative materials science, connected products, and manufacturing company in the world.
To expand into higher-value segments and beat competition they wished to invigorate their legacy with a new strategy of 'connecting worlds' and a future ready brand identity.
The project required creatively scoping out a new 'vision' for a masterbrand identity for the future.
Taking a leap off the original logo - (requirement to retain ) then deconstructing the iconic mark allowed for a more fluid and flexible design system with tactile design elements that could stretch across all business units.
SMARTRAC