Avery Dennison
Material Science
Material Science
PROJECT ROLE:
- Brand Architecture
- Concept
- Design Direction
- Digital Design
SECTOR:
Technology/ B2B /Science/Materials
Avery Dennison are leaders in innovative materials With increasing change within the new digital/material space - their aspiration was to be known as the most innovative materials science, connected products, and manufacturing company in the world.
To expand into higher-value segments and beat competition they wished to invigorate their legacy a new strategy of 'connecting worlds' and future ready brand identity.
The project included a new masterbrand taking a leap off the original logo - which was requirement to retain. Deconstructing the logo allowed for more fluid and flexible design system - which would stretch across all business units .
