Movel: The power
of community
PROJECT ROLE:
- Concept
- Design
- Art Direction
- Guidelines
SECTOR:
Energy / Automotive / Tech
of community
PROJECT ROLE:
- Concept
- Design
- Art Direction
- Guidelines
SECTOR:
Energy / Automotive / Tech
Movel are one of Norway's leading suppliers
of energy for housing associations and condominiums. Installing and operating EV charging systems,whilst taking care of all the billing and finance.
of energy for housing associations and condominiums. Installing and operating EV charging systems,whilst taking care of all the billing and finance.
With Norway leading the charge in electric vehicle ownership, the brand had to reflect the changing social landscape of energy and its use.
The brand strategy was formed around the spirit of 'Dugnad' - the unique Norwegian ethos of working collaboratively benefits the whole community.
The challenge was to create a brand for an energy company for the community, run and shared by the community.
This brand idea – ‘Collective Mobilization' drove the direction of the brand identity and tone of voice.
