UM6P
Empowering Minds
Empowering Minds
PROJECT ROLE:
- Brand Identity
- Concept
- Design Direction
- Digital Design
SECTOR:
Education
With a change of vision to attract a wider more international audience, I was tasked with developing a new identity brand identity for University Mohammed VI Polytechnic ( UM6P).
One that would transform the appeal beyond the African continent and deliver a compelling narrative to engage and resonate with students across the globe, build on the strategy of 'Empowering Minds'.
One that would transform the appeal beyond the African continent and deliver a compelling narrative to engage and resonate with students across the globe, build on the strategy of 'Empowering Minds'.
The overarching brand identity is build on the grid system imposed by the architecture of the university campus designed by Ricardo Bofill
