FinThrive
Healthcare That Flows
Healthcare That Flows
PROJECT ROLE:
- Brand Architecture
- Concept
- Design Direction
- Digital Design
SECTOR:
Technology/ B2B /Science/Materials
FinThrive reimagines technology to take care of healthcare revenue for patients, healthcare professionals & hospitals. The company is making breakthroughs in technology—driving inefficiencies out of the healthcare revenue cycle and eliminating the friction that has long plagued the healthcare system.
The project included a new masterbrand taking a leap off the original logo - which was requirement to retain. Deconstructing the logo allowed for more fluid and flexible design system - which would stretch across all business units .
